Can You Get Your Brand into GM’s In-Car Marketing System? (Yes)
By Melissa Martin • October 28, 2016
Earlier this week, General Motors and IBM announced the creation of a new system for cars with OnStar service. The update will allow advertisers to leverage vehicle and location data to deliver personalized brand messages to drivers. While other car infotainment systems allow apps to serve up ads, the “OnStar Go” system will be a more comprehensive advertising platform.