Deep Dive – Quick-serve brands capitalize on seafood sales during Lent.
By Brian Wheelis • March 5, 2014
“During Lent, we see 25 percent to 40 percent increases in our weekly unit volumes. The awareness that gets generated this time of year helps throughout the year.”
Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.