Domino’s Australia launches proprietary plant-based beef pies in September
By Jack Herbert • August 29, 2019
Domino’s Australia has previously announced that it will be Australia’s first pizza chain to offer pizza with plant-based “meat” toppings. Domino’s Pizza Enterprise Limited – Domino’s largest franchisee outside the U.S. said that beginning in September it will offer a range of new plant-based meat pizzas with a soy-based “beef” developed exclusively for Domino’s by a company in Brisbane, Australia. The plant-based pies are offered at no extra charge and include plant-based Beef & Onion, plant-based Beef Loaded Burger, and plant-based Beef Taco Fiesta. Domino’s Global Development Chef Michael Treacy said the creation of the soy-based beef used for the toppings took nine months to develop and test.