Dunkin’ Donuts’ Morning Focus is Paying Off
By Sara Shaw • October 27, 2017
Dunkin’ Donuts is in the process of executing a multi-year plan to become a beverage-led, on-the-go brand and the effort is finally beginning to positively affect financials. Revenue increased 8.3 % in the third quarter with morning sales growing most. Dunkin’ started tests on drive-thru store designs and on-cup promotions drove coffee sales as well as increased their Perks Loyalty membership by 40%. They are also making strides toward a more simplified menu and, “simplification will continue to be a cultural mindset,” according to Dunkin’ Donuts president David Hoffman.