McDonald’s Continues Gourmet March in Singapore with Salad and Dessert Bars

By Lauren Stacy • June 30, 2016

Gourmet grub at fast food prices? It looks like McDonald’s will strike a chord with Singaporeans when it reopens its flagship restaurant this weekend and introduces a salad bar and dessert kiosk. McDonald’s Singapore’s forays into the gourmet food market began early last year with the “Create Your Taste” burgers which allowed customers to build their own burgers with what the chain bills as “gourmet ingredients.” The salad bar concept is however not new to Asia, as it was first introduced in Hong Kong back in December.

Read the article »

In the News, Competitor, QSR Customer Experience

Leave a Reply