McDonalds is Making Moves to Reverse Recent Decline in Relevance and Revenue
By Lauren Heffern • March 14, 2014
At a conference this past week top executives discussed “a service reset” for the first half of 2014 that will employ improved marketing, operations and e-commerce.They are planning to conduct multiple tests around digital payment, digital ordering and a loyalty program in various markets around the world by later this year.