McDonald’s New Value Menu Sets Up Fast Food Fight for 2018
By Sara Shaw • November 1, 2017
After a few years of backing off their value-menu strategy, McDonald’s prepares to re-vamp their value offerings in 2018 that will make competitors consider their own value menu deals. They will have options priced at $1, $2 and $3, and other pulsed offerings throughout the year. A marketing strategy has not been revealed yet, however it is clear it will be a national effort with the help from agency, We Are Unlimited.