People can’t stop comparing Burger King’s new tacos to Jack in the Box’s controversial menu item — and it’s terrible news for the West Coast fast-food chain

By Jack Herbert • July 12, 2019

On Tuesday Burger King rolled out the new $1 Crispy Tacos and customers are already comparing them to Jack in the Box tacos. Customers have been disappointed with Burger King’s new taco saying, “the gap between advertising and reality was just too wide to stomach.” With far greater reach, the Burger King dollar taco directly competes with Jack in the Box. However, Jack in the Box’s one advantage is that their tacos are half the price of Burger King’s. Jack in the Box offers two of its tacos for 99 cents compared to Burger King’s dollar taco.

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In the News, Consumer Trends, Central, West, Competitor, QSR Customer Experience

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