Video: McDonald’s Deborah Wahl on Mass Personalization and Owned Media
By Melissa Martin • October 21, 2016
How can a company that serves millions of people every day personalize the customer experience? Deborah Wahl, the CMO for McDonald’s USA, emphasizes the importance of using owned media channels, such as the McDonald’s app and digital menu boards, to make the brand experience relevant to customers at every interaction. Check out her comments in the link below.