Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers
By Melissa Martin • September 21, 2016
According to industry experts, millennials prioritize overall experience over meal costs when it comes to dining out. As such, fast food chains like Taco Bell and KFC have begun remodeling many of their restaurants to appeal to the younger customer base. The companies view the revamp as an opportunity to modernize and emphasize their brand identity.