Quiznos turns to millennials in turnaround bid
By Lauren Seegers • December 11, 2014
Quiznos has launched “Toasty.TV”, which resulted from new marketing initiatives geared toward millennials. Toasty.TV (www.toasty.tv) is a busy, image-heavy website with news, sports stories, comedy and music videos and more, all intertwined with subtle Quiznos branding, menu information, store locators and social media channels.
In addition to Toasty.TV, some Quiznos franchisees are testing texting programs that allow them to communicate directly to their guests. Quiznos will also launch a new POS (expected in 2015) and will then be able to test some loyalty tools and a mobile app.