RBI Launching ‘Burger King of Tomorrow’ Design Nationwide
By Sara Shaw • October 26, 2018
Although Burger King’s same-store sales have decelerated in each quarter this year, Burger King plans to introduce a modern “Burger King of Tomorrow” restaurant image across the U.S.
Chief executive officer Daniel Schwartz said the new image “contemplates upgrading our restaurants to our most recent Garden Grill design.” The model has demonstrated strong benefits in guest satisfaction and dine-in comparable sales, Schwartz added. At the end of 2017, Burger King had 7,226 restaurants in the U.S. There are 17,239 total.
Given the importance of the drive thru at Burger King, Schwartz said the new designs are also going to include exterior, guest-facing enhancements, like the construction of double drive-thru lanes, and outdoor digital menu boards. The image is also focused on building a digitally integrated experience for guests, he said. This includes the implementation of outdoor digital menu boards and in-restaurant self-order kiosks.