Restaurants use Super Bowl ads to reveal latest news
By Sarah Sutton • February 9, 2016
The suspense is over Monday for three restaurant chains that staged TV ads during the big game to promote big reveals. Jack in the Box Inc. said it would give away a million free burgers with an ad highlighting its new Double Jack Burger. Louisville, Ky.-based KFC introduced the latest celebrity to play spokesman Colonel Sanders: comedian Jim Gaffigan. For Taco Bell, the big reveal came Saturday, when customers were invited to pre-order a new mystery addition to the menu without knowing what it would be. The Quesalupa officially rolled out Monday, but the company said that “over tens of thousands of fans” came out to try it on Saturday.