‘School of Guac’: Chipotle courts millennials with a Snapchat show
By Sarah Sutton • October 13, 2016
Struggling to regain its footing after a series of food contamination crises in recent months, Chipotle Mexican Grill has been playing offense on social to try to win scared consumers back. The restaurant chain has settled on Snapchat as a way to get millennials back in their seats.