See McDonald’s first six spots from Wieden & Kennedy New York
By Sara Shaw • January 28, 2020
McDonald’s aired six new commercials during the Grammy’s on Sunday that emphasized ingredients in one of its menu mainstays, the Quarter Pounder with Cheese. The “It’s perfect made perfecter” campaign is the first glimpse of the creative approach McDonald’s is taking with Wieden & Kennedy New York, hired last year as lead U.S. creative shop.
Watch the six spots below: