Sneak Peek: NRN takes a closer look at Wendy’s breakfast
By Sara Shaw • February 28, 2020
Next week, Wendy’s unveils its long-anticipated breakfast menu – that Nation’s Restaurant News is certain will ignite a quick-service industry Breakfast War. The timing comes as quick-service rival, McDonald’s, is losing share at breakfast.
NRN sent scouts to check out the lineup and also jot down a few prices to compare with McDonald’s and Jack in the Box restaurants in the same area, Orange, Calif., area. Both brands offer breakfast foods all day and have made it clear that they are ready to battle Wendy’s.
“Breakfast is the only daypart in the industry that’s seeing traffic growth. We have to win at breakfast,” McDonald’s CEO Chris Kempczinski said during the chain’s recent earnings call.