Starbucks partners with Uber Eats, will expand coffee delivery service to nearly 2,000 U.S. stores
By Sara Shaw • December 14, 2018
Starbucks is partnering with Uber to expand its delivery service as the coffee giant looks for new ways to reach customers. Starbucks ran delivery pilots with Postmates in 2015 around Seattle but the new deal with Uber is its most aggressive delivery initiative in the U.S. to date. Earlier this year, Starbucks partnered with Alibaba for delivery service in China and has already expanded that program to 2,000 stores in 30 cities.
Starbucks is exploring ways to reach customers as store traffic has been stagnant. Purchases made with baristas inside Starbucks stores made up 61 percent of total sales in 2016, Business Insider reported — that dropped to 51 percent in fiscal 2018.