Starbucks Test Mobile Trucks on College Campuses

By Caitlin Gooch • August 20, 2014

Classes don’t begin until later this week at Arizona State University, but there’s already a buzz on campus about a Starbucks mobile truck. The new truck, a pilot mobile service coming to three college campuses this fall, offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores.

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Markets, West, QSR, QSR Customer Experience

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