Starbucks will stop putting the words ‘Race Together’ on cups
By Lauren Seegers • March 24, 2015
The most visible part of Starbucks’ campaign to get customers talking about race — putting the slogan “Race Together” on coffee cups — has come to an end.
In a memo sent to all Starbucks employees Sunday, CEO Howard Schultz wrote: “This phase of the effort — writing ‘Race Together’ (or placing stickers) on cups, which was always just the catalyst for a much broader and longer term conversation — will be completed as originally planned today, March 22.”