Starbucks’s new rewards program is off to a terrible start
By Sarah Sutton • April 12, 2016
Starbucks’s controversial new less-rewarding rewards program debuted today, and based on what customers are saying online, the word underwhelming is perhaps a too-nice description of it. Starbucks made no changes between then and the launch, but today’s anger hasn’t been directed at abstract concepts like “unfairness,” because people are apparently too busy having problems loading the app itself. Lots of customers are finding that their gold-card status has been wiped clean, while others are running into log-in issues and can’t even make purchases.