Subway rewards customers for Wi-Fi logins

By Lauren Seegers • March 5, 2015

Subway is giving away a free, 6-inch sandwich to every guest who logs into their Wi-Fi at participating locations.

After joining for the first time, guests are pushed an in-store notification, containing a coupon to redeem a 6-inch Subway sandwich of their choice, as a way to show appreciation for their loyalty to the brand. Once customers have opted-in, the network remembers them and each subsequent visit could offer them additional rewards.

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Innovation, Competitor, QSR, QSR Customer Experience, New Technology

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