Taco Bell execs bone up on youth lingo
By Matthew Lyle • June 29, 2015
Taco Bell executives are studying a strange new vocabulary emerging on this side of the border — the lingo of its young customers.
CEO Brian Niccol said the company features a “Millennial Word of the Week” at its headquarters as a reminder of how the chain’s biggest fan base communicates. Niccol said the words are “curated” by a group of employees in their 20s who send out an email every Tuesday or Wednesday. The words are also posted on screens and monitors around the office in Irvine, California.