Taco Bell Is Opening a Boutique, Branded Hotel Called The Bell
By Sara Shaw • May 22, 2019
Taco Bell announced the August 9 opening of their new hotel in Palm Springs, The Bell: a Taco Bell Hotel and Resort. The Palm Springs destination, described as a “Tacoasis in the desert” will be open for a limited time and is an official and ambitious celebration of the Taco Bell aesthetic.
“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” says Taco Bell Global Chief Brand Officer Marisa Thalberg.