Taco Bell, KFC may try home delivery
By Matthew Lyle • June 2, 2015
Yum Chief Executive Greg Creed told analysts on Wednesday that there is potential for food delivery across all three of its chains, saying Taco Bell delivery in particular could be “a massive sales driver for the brand.”
At-home delivery makes up a tiny sliver of the food-service industry’s sales. But the market is alluring, as more consumers, particularly Millennials, use their mobile devices to place orders. Rapid demand for restaurant orders, enabled by e-commerce sites such as Seamless, has driven interest by larger chains to tinker with ways to deliver easily to consumers’ homes.
Yum says it wouldn’t deliver Taco Bell during lunch hours. It also seems more likely that deliveries would occur on weekend nights, rather than during the week. College customers want deliveries on Thursday, Friday and Saturday nights, according to Creed, so the company could see an incentive to meet that demand.