Taco Bell Reaches Out to Key Influencers With a “Breakfast Phone”
By Lauren Heffern • March 26, 2014
Taco Bell sent pre-paid phones to their biggest social media influencers in the lead up to their breakfast launch. The phones were sent “missions” with various prizes, and always included a call to share posts online on Instagram, Twitter, Facebook, Vine or Tumblr. Check out the author’s experience and the campaigns social media success in the article.