Taco Bell Returns to Super Bowl to Introduce (Undisclosed) New Product
By Sarah Sutton • January 7, 2016
Taco Bell is returning to the Super Bowl after a two-year hiatus to unveil a new, as-yet-undisclosed product. The company said Thursday morning that it will air one 30-second spot in the first quarter of the game, its first appearance in the Super Bowl since 2013.