Taco Bell tells ‘Taco Tales’ in new branded content approach
By Sarah Sutton • December 9, 2016
Taco Bell is rolling out weekly “Taco Tales” videos on YouTube in the first step of its latest effort to connect with its audience well beyond its restaurants. The new videos, which begin airing Thursday, show how the fast feeder is trying to reach fans with content that goes beyond traditional advertising and social media outreach.