Taco Bell tests edgy new look with eye toward flexibility
By Sarah Sutton • May 17, 2016
Taco Bell on Tuesday unveiled four new prototype designs that will be tested in the chain’s Orange County, Calif., backyard starting this summer. The four restaurant designs are variations of similar themes but offer more flexibility in décor to bring the brand into new locations, particularly as the chain moves into dense, urban markets like Atlanta, New York and Boston.