Taco Bell to launch vegetarian menu nationwide
By Sara Shaw • September 13, 2019
This week Taco Bell Corp. launched a dedicated vegetarian section on menu boards at its more than 7,000 U.S. restaurants.
A 200-unit test, started in April in Dallas, is expanding nationwide with permanent “Vegetarian Favorites” sections that feature four items, including a new Black Bean Crunchwrap Supreme, a new Black Bean Quesarito, the 7-Layer Burrito and the regular bean burrito.
Taco Bell noted that it sells 350 million vegetarian items a year, and about 9% of all items ordered are either vegetarian or made vegetarian by some type of substitution or removal.