Taco Bell turns to Snapchat influencers to tease Super Bowl ad
By Sarah Sutton • February 9, 2016
Taco Bell is making Snapchat a core part of its super-secret Super Bowl campaign, teasing a mystery item coming to its menu. The blitz starts Saturday, when it will post to its account and to the accounts of high-profile users on the platform. Taco Bell hopes the buzz brings newcomers to its Snapchat account, where it currently has 250,000 followers. “Those are our most engaged fans, so we want to give them the news first,” according to Ryan Rimsnider, Taco Bell’s head of social strategy.