Taco Bell Unseats Burger King as No. 4 U.S. Restaurant Chain
By Sara Shaw • February 23, 2018
For the first time ever, Taco Bell passed Burger King in sales to become the fourth-largest U.S. restaurant brand. Taco Bell gained increased sales through marketing to millennials, adding new menu products and their new $1 value menu. McDonald’s, Starbucks and Subway hold the top three restaurant spots. Read more in the article below about Taco Bell’s success.