Taco Bell’s Newest Believable-But-Fake Movie Trailer Pokes Fun at Musical Biopics
By Sara Shaw • June 7, 2019Out of the vast range of products that Taco Bell promotes, the brand’s Nacho Fries have carved out a unique space … in the form of fake movie trailers. Taco Bell has brought back the limited-edition product and the announcement is accompanied by another trailer, created by agency partner Deutsch, set in the music business.
The formula appears to work well, as evidenced by the success of the previous trailers. While they have a big-budget feel and could be perceived as a gimmick of sorts, the work from the brand and Deutsch has remained smart, playful and, most importantly, accessible. Everyone is in on the joke, and it shows that the brand has a level of warmth and sense of self-awareness.