Taco Bell’s NYC Pop-Up VR Arcade Features Lots Of Tacos And A Virtual Shark Attack
By Melissa Martin • September 16, 2016
What do you get when you mix virtual shark attacks with tons of tacos? The latest marketing effort from Taco Bell (in collaboration with Sony PlayStation VR). The pop-up VR arcade in New York aims to engage customers in a new medium while offering a cross-promotional opportunity for two brands. Check out more photos of the experience in the link below.