The Burger King Says His First Word, and It’s “Whassup”
By Sara Shaw • June 27, 2018This summer, Burger King is partnering with Anheuser-Bush InBev to promote their new, limited time, American Brewhouse King Sandwich. The iconic “Whassup” Super Bowl spot from Budweiser is back, but this time the King joins in on the fun and breaks his long silence. Part of the partnership also includes a headgear piece that fits a Bud in one side and the American Brewhouse King Burger in the other. Earlier this month, Burger King dug up some more vintage advertising material that was used for an E3 stunt to promote their Pretzel Chicken Fries. Watch the new spot and read the article below for more on the new partners.