The Joke is on A.I. Believers in New Burger Campaign
By Sara Shaw • September 28, 2018Burger King sent out a press release on Thursday declaring that its newest ad campaign was created entirely by artificial intelligence. With the growing hype around A.I. and the buzz about its use in the industry, one might actually believe the premise, if just for a second. The release announces that they are testing a beta version of “a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like.”
There are four spots in all, set to air on prime-time cable starting Oct. 1. Each starts with the line on the screen “This ad was created by artificial intelligence.”
Burger King’s global head of brand marketing said in a statement, “we need to avoid getting lost in the sea of technology innovation and buzzwords and forget what really matters. And that’s the idea … Artificial intelligence is not a substitute for a great creative idea coming from a real person.”