The new Chick-fil-A mobile app, reviewed
By Sarah Sutton • June 10, 2016
Until recently, Chick-fil-A’s rewards program was a weirdly secretive, invite-only affair reserved for only the most loyal of the chain’s regular customers — the one-percenters of fast food, if you will. On June 1, however, the beloved Atlanta-based chain unleashed a mobile app (and an accompanying loyalty program) that quickly became the number one most downloaded free app in the iTunes Store. That’s right, for a brief period in time there were more people clamoring to download Chick-fil-A One than there were over-30s furiously trying to figure out how to take their first Snapchat — largely because the chain promised a free chicken sandwich to everyone who downloaded the app.