This Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
By Sara Shaw • January 4, 2019To help soften some of the rough edges the morning after New Year’s Eve celebrations, DDB New Zealand reminded people who may have been over served that McDelivery service could be their best friend.The 60-second ad is a montage of aches, pains and regret—including one man who got the Sharpie treatment.
“McDonald’s has always been there when you need it, and now with McDelivery, that’s truer than ever before,” said Damon Stapleton, DDB New Zealand. Though the ad was originally intended for New Zealand, McDonalds’ global marketing team was so taken by the concept that the 60- and 30-second versions of the ads have run in Brazil, Argentina, Colombia, Mexico, Peru, Panama, Costa Rica, Philippines and South Korea.