Turns Out IHOP’s Burger Stunt Didn’t Do Much To Drive Foot Traffic
By Sara Shaw • June 22, 2018
Just last week, IHOP restaurants changed its name to IHOb to promote their new Steakburgers. The name change to International House of Burgers generated lots of internet buzz for the brand, however, a report from Foursquare shows that foot traffic into the restaurants did not increase as expected. The report found that while there was a 4.6 percent increase in men visiting the chain, there was also a 2.2 percent decrease in women. More details of the report in the article below.