TV Ad Spend Weekly: March Madness? More Like Fast Food Frenzy
By Sara Shaw • March 21, 2018
Many brands chose this week to increase their TV ad spend in light of NCAA’s March Madness college basketball tournament. This week, new broadcast placements increased by a total of 26 percent. Moreover, fast food dominated the top five this week with spots from Burger King, Sonic and McDonald’s. In the article below watch some of the placements from this week and read more on the increased ad spend.