Wendy’s begins $25M in digital investments for 2019
By Sara Shaw • March 1, 2019
The Wendy’s Co. has begun investing a planned $25 million this year to strengthen the burger brand’s digital capabilities, company executives said Thursday.
“We have made meaningful progress over the last couple of years with our consumer-facing digital capabilities,” said Todd Penegor, Wendy’s CEO and president. “We launched the unified Wendy’s app, initiated the rollout of mobile ordering, began using mobile offers and have rolled out delivery to 60 percent of the North America system.”
About $15 million of the digital investments announced Thursday will go into a partnership with Accenture, the management consulting firm, and another $10 million will be for digital scanners for the North American system.