Wendy’s Burns McDonald’s Frozen Beef in Super Bowl Spot

Earlier this week Wendy’s decided to run a Super Bowl spot that directly hits the freshness of McDonald’s beef. To promote the freshness of their own square, beef patties, Wendy’s calls McDonald’s out on their frozen beef practices. Wendy’s has been known to throw shade on Twitter, but never this directly on television. In the article below, read more about the strategy behind the spot.

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