Wendy’s changes tagline, leaves Red’s future up in the air
By Sarah Sutton • February 4, 2016
Wendy’s has moved away from its “Now that’s better” tagline and is adopting one it says is more overt about Wendy’s promise: “Deliciously different.” The new tagline for the No. 3 burger chain will begin appearing in the company’s marketing on Friday, with TV ads that promote the company’s recently overhauled burgers. Dubbed the Dave’s Single (and Double and Triple), the burger replaces the chain’s existing standard burgers and is a throwback to the original recipe, said Kurt Kane, the company’s chief concept and marketing officer. The burgers include a new bun that’s “inspired” by the burger as it existed in 1969 along with foil packaging that’s also a nod to the packaging of yore.