White Castle Marches Into New Territory
By Sara Shaw • June 5, 2019
The Arizona store—slated for The Block at Pima Center in Scottsdale—broke ground in mid-April. It’s planning for a fall opening and will be the first family-owned White Castle west of the Mississippi River.
Jamie Richardson, the chain’s vice president says the, “huge, huge dedicated loyal social media” following was a direct driver. The demographics just fit, too. There’s a large swath of migratory residents in the area who grew up in Midwest and East Coast markets where White Castle was a right of passage.