Why Burger King is proudly advertising a moldy, disgusting Whopper
By Sara Shaw • February 21, 2020Today, Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. The Moldy Whopper campaign, created through a partnership between three agencies, features high-resolution photography and video of a Whopper being consumed by time itself. In other words, we get to see a Whopper rotting. The tagline describes the images as “the beauty of no artificial preservatives.”