Why college bowl sponsorships are a touchdown for Chick-fil-A and Allstate
By Sarah Sutton • January 17, 2017
After the Super Bowl and NFL playoffs, college bowl games are the most impactful sporting events from a marketing perspective, said Jimmy Bruns, svp of client services at GMR Marketing. “You’re at the time of the year where the NFL playoffs aren’t happening yet and the NBA isn’t yet in its midseason form, so it’s a unique opportunity in the calendar to be out there from a sports perspective,” he said.