Why Fast-Food Chains Are Making ‘Increasingly Outrageous’ Creations To Get You Through The Door
By Melissa Martin • September 30, 2016
Although quick service restaurants often take years to develop innovative menu items, those novelties don’t usually stay around for long. Menu mash-ups generate lots of buzz, which entices customers to stop by to taste the innovative items themselves. However, experts predict that these flashy tactics won’t be sustainable in the long term, instead suggesting that companies should follow in the steps of fast-casual chains.