Will fresh beef help or hurt McDonald’s?
By Sarah Sutton • June 20, 2017
Are drive-thru customers willing to wait a little longer for food that tastes better? As Reuters reports, that’s the question currently plaguing McDonald’s, which has slowly been rolling out fresh — rather than frozen — beef, with the aim of serving cooked-to-order Quarter Pounders in every U.S. store by mid-2018.