You Can Use Cans to Pay for Big Macs in Sweden
By Allison Robino • August 27, 2014
Hungry teens and young adults enjoying the parks and summer concerts in Stockholm — but short on cash — scored with this campaign for McDonald’s out of DDB Stockholm. The fast feeder decided to make life a little easier for them by accepting a new kind of currency at the chain — cans, alongside the usual cash and credit.