You Can Use Cans to Pay for Big Macs in Sweden
By Caitlin Gooch • August 27, 2014
A billboard in Stockholm announced that the McDonald’s would accept “cards, cash and cans.” Attached to it was a roll of black plastic bags, each printed with a custom price list: customers with 10 cans could buy a hamburger, those with 20 could purchase a cheeseburger and big spenders with 40 cans could spring for a Big Mac.
The campaign began running during Swedish music festival “Storsjoyran” and will be traveling to other festivals throughout the year and next summer.