Younger Consumers Are Abandoning Casual Chains. Here’s What Restaurants Are Doing to Fix It
By Sara Shaw • April 11, 2018
As millennials and Gen Z are becoming more trendy, tech and health-driven consumers, legacy chains are forced to adopt new ways to bring those consumers into restaurants. Chains like TGI Fridays, Buffalo Wild Wings and IHOP are trying to appeal to these consumers more. New menu items and integrating technology into the dining experience are two of TGI Fridays’ strategies, while IHOP took time to perfect the delivery and to-go process. Pitch president and CSO, Sara Bamossy says that, “standing still is the detriment to casual restaurant chains who don’t evolve with their consumers.”